Driving support through Rural Aid’s annual Mates Day

Bloome worked with Rural Aid to shape Mates Day 2022, their Giving Day, building a new Raisely landing page and impactful content that inspired donors and lifted support for farming communities.

What we did

Key Achievements

• Rural Aid’s Mates Day raised over $1.1 million, a 20% increase year-on-year.

• Email drove strong engagement, contributing 37% of support, an 8% lift on last year.

• The average gift rose by 26% compared to the previous year.

The Mates Day 2022 campaign showcased how strategic multi-channel marketing, creative execution, and matched giving can drive significant fundraising results.

Through Bloome Consulting's tailored approach, Rural Aid not only surpassed its previous year's fundraising but also expanded its donor base, setting the stage for even greater future engagement.