From concept to launch - building RSPCA’s new lottery
Bloome partnered with RSPCA Qld to launch its first in-house lottery, building strategy, supporter journeys, and data-driven campaigns to increase revenue, grow the Pet Supporter base, and drive long-term fundraising growth.
What we did
Key Achievements
Smart lottery strategy: Data, research, and competitor insights shaped pricing, prizes, and timing, delivering a strategy built for impact and aligned with RSPCA’s mission.
On-time launch: Rolled out RSPCA’s first owned lottery right on schedule, a milestone shift in their fundraising approach.
Platform built: Partnered with Jumbo Interactive to set up and optimise the lottery platform and website.
Strong website results: Achieved a 13% conversion rate from launch.
New supporters: 68% of ticket buyers were first-time RSPCA supporters.
Data-driven targeting: Leveraged supporter insights to effectively engage both new and existing audiences.
“Their knowledge and experience were crucial to setting us up for future achievements. I would highly recommend their services to any organisation looking to elevate their fundraising initiatives.”
“Bloome Consulting has been incredibly professional, collaborative, and easy to work with throughout the design and launch of the RSPCA Lottery. They guided us through each step of the process while upskilling our team, empowering us to take ownership for long-term success.”
Jim Green, General Manager Fundraising, RSPCA QLD
