Launching Drought Angels’ first national peer-to-peer campaign

Drought Angels partnered with Bloome to launch their first national P2P fundraiser, Flanno for a Farmer, raising funds, growing awareness, and building a fresh supporter base for Aussie farmers.

What we did

Key Achievements

• The campaign smashed the fundraising goal raising over $200k for Aussie farmers - 106% of target

• 68% of registered fundraisers became active fundraisers, smashing the 30% goal.

• The paid social media campaign was pivotal, accounting for 33% of total fundraisers acquired, with a cost per sign-up of $53.

• Email journeys outperformed industry benchmarks, with the welcome series averaging 61% opens and 19% clicks.

The inaugural Flanno for a Farmer campaign was a huge success, demonstrating how strategic planning, creative execution, and robust engagement can drive outstanding results in peer-to-peer fundraising.