Mobilising rapid support during a community crisis

Appeals
Written By Kellie Keir
 

Emmanuel City Mission turned to Bloome to urgently launch an emergency appeal during Cyclone Alfred, calling on supporters to help fund 24/7 shelter, meals, and care for Brisbane’s most vulnerable.

 

What we did

 

Key Achievements

  • Raised $97,205 in just 13 days, supporting record visitor numbers.

  • Secured a record influx of new donors, expanding Emmanuel City Mission’s community of support.

  • Appeal achieved highest-ever revenue from a single email.

  • Secured extensive PR and media coverage, amplified by social media content that spread awareness across Brisbane and beyond.

 
 

This emergency appeal highlighted the power of fast action and clear communication, delivering immediate funds, engaging new donors, and positioning Emmanuel City Mission as a frontline responder for Brisbane’s homeless community.

 
Enquire with us
Kellie Keir
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