Driving awareness & customer engagement through a retail event
Vinnies Qld engaged Bloome to support Finderfest, a statewide retail promotion.
The goal - to boost brand awareness, acquire customer data, and drive shoppers in-store through prizes, giveaways, and engaging campaign activations, for the 3rd year running.
What we did
Key Achievements
Exceeded customer data capture targets by 382%, creating a valuable pool of new customer contacts to fuel future marketing initiatives and loyalty program growth
Achieved an earned media reach of 3.3 million through widespread coverage, amplifying campaign visibility and reinforcing Vinnies as a leader in recycled retail
Drove strong in-store engagement with every store across Queensland participating in the promotion
“Their energy, attention to detail, and commitment made a huge impact on the success of our event. We couldn’t recommend them more!”
“The Kellies are a powerhouse duo, creative, professional, and a joy to collaborate with. Working with Bloome on our major Finderfest campaign was an absolute pleasure.”
Sophie Butterini, Retail Marketing Manager, Vinnies Qld
