Engaging sponsors with personalised messaging & strategy

Appeals
Written By Kellie Keir
 

VANA asked Bloome to create their 2024 Christmas Appeal strategy and campaign concept.

The goal? Inspire donors to give care packages that would brighten Christmas for vulnerable children in Zimbabwe.

 

What we did

 

Key Achievements

  • General donations grew by 24% year-on-year, showing strong growth across the broader donor base.

  • Sponsor engagement reached record levels, with more supporters responding than ever before due to a targeted and personalised sponsor mailing.

  • Matched giving activity delivered strong results, driving momentum and maximising donor impact.

 
 

“Working with Bloome Consulting has been such a gift to VANA. They don’t just bring skill and expertise; they bring heart.”

“Time and again, they’ve gone above and beyond what they promised, often delivering more than we expected.  What I love most is that they combine warmth, friendliness, and genuine relationship with an exceptional level of professionalism and talent.”

Peter Staines, CEO, VANA

 

This appeal proved the power of clear strategy and supporter-focused messaging, driving stronger giving, deeper engagement, and meaningful impact for VANA’s mission to support vulnerable children in Zimbabwe. 

 
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Kellie Keir
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