Uncovering insights to strengthen Guide Dog’s lottery program
Bloome partnered with Guide Dogs Queensland to deliver in-depth supporter research and persona development, providing the insights needed to restructure their lottery program, boost revenue, and improve long-term sustainability.
What we did
Key Achievements
Strong engagement: Achieved a 7.2% survey completion rate well above industry average for supporter research
Segmentation: Tailored approach for different segments delivered richer, more actionable insights
Strategic impact: Insights directly shaped a more compelling lottery strategy including pricing, prizing, and messaging
Audience clarity: Developed clear supporter personas to guide ongoing planning and targeted communications
Evidence-based: Reinforced the value of data-led decision-making for optimising high-value fundraising programs
“Their research gave us the clarity we needed to better understand our supporters and build a more strategic, insight-led lottery program.”
“It’s laid a strong foundation for a program that puts the supporter at the centre and sets us up for future success. Working with Bloome has been a real pleasure – the personal commitment from both Kellies has made a big difference, and we’ve genuinely enjoyed the journey so far.”
Matthew Barwick, Donor Relations & Commercial Fundraising Manager Queensland, Guide Dogs Queensland
