Boosting donor growth and loyalty at Christmas
The goal of this campaign was to grow income and acquire new supporters.
The result? A record-breaking 32% revenue lift, their most successful appeal to date.
What we did
Key Achievements
Highest ever appeal result: This campaign set a new benchmark as the most successful appeal for Emmanuel City Mission surpassing the previous year’s appeal revenue by 32%.
33% of donors were new: One third of support came from first-time donors at an average gift of $160, including 3 new major givers.
65% increase in donations YoY: The total number of donations surged by 65%, reflecting heightened engagement.
65% donor retention: 65% of donors who contributed to the Christmas Appeal in 2022 gave again in 2023, showcasing strong donor loyalty.
“Bloome, through their expertise and integrity, has made possible the daily mission of ECM to the homeless and vulnerable of Brisbane City”
“ECM prides itself on maintaining a grass roots, agile approach to the needs of its visitors, whilst Bloome captures this heart and is able to broadcast to supporters with honesty and integrity.”
Roby Curtis, Director Emmanuel City Mission
