Breaking Records with Vinnies Queensland 50% Sale
The goal of this campaign was to get new customers through the door and keep the regulars coming back.
What we did
Key Achievements
Best sales week ever: The campaign led to the highest sales week in Vinnies’ history, with a 56% sales lift.
Media reach: The campaign achieved an impressive reach of over 6.4 million across all channels, significantly boosting brand visibility.
Customer loyalty: The campaign successfully drove repeat shopper behaviour, with 29% of shoppers returning in store within 2 months.
“The sale was a massive success, exceeding our expectations, and we couldn't have done it without Bloomes guidance and support.”
“Their expertise in crafting targeted campaigns helped us reach the right audience at the right time, boosting our sales and driving traffic in-store.
Kellie and Kellie are incredibly responsive and provided valuable insights every step of the way as well as managing the project end to end. We highly recommend Bloome!”
Sophie Butturini, Retail Marketing Manager, St Vincent de Paul Society QLD
